Yes, Mr. Riggenbach, we were promised an IMAX

Former County Board member and current Third District City Councilman Tim Riggenbach is quoted in the Sunday Journal Star as saying “We were very specifically told it may or may not be an IMAX…. We were not promised an IMAX.”

On Saturday, March 7, 2009, Friends of Build the Block chairman Brad McMillan stated in the Peoria Journal Star: “If The Block is built, we will be able to experience: (1) A state-of-the-art 3-D IMAX theatre that will allow children to dive into a mystical, undersea world during the day and adults to watch current films in the evening….”

On the “Build the Block” website under “Frequently Asked Questions,” it states, “What will the Peoria Riverfront Museum include? The 81,000-square-foot Peoria Riverfront Museum will feature wide-ranging opportunities for learning, culture and fun, including a digital 3-D IMAX Theatre….”

The January 2009 “Build the Block” Newsletter stated this: “The Block’s IMAX Theatre will be a five-stories-tall, 3-D-equipped classroom kids will love!” And this: “‘At The Block, we’ll have even more to share, including expanded exhibits just for kids, a state-of-the art planetarium and a 3-D, digital IMAX Theatre,’ says Lakeview Museum President and CEO Jim Richerson.”

The March 3, 2009, Attendance Analysis put out by the museum group stated: “When analyzing the museum attendance projections listed above, it becomes apparent that the IMAX Theatre is assumed to be the primary generator of attendance at the new museum.” And this: “…museum planners are projecting 146,000 for annual attendance at the Peoria Riverfront Museum IMAX….”

Pay close attention to this one. The March 9, 2009, Sustainability paper published by the museum group stated:

On average, Lakeview Museum receives approximately $600,000 per year through earned income, including general memberships, gallery admissions, planetarium admissions, museum store, book court and book sales, museum schools and programs, and rental of museum space. This represents approximately 40 percent of total annual income. The remaining 60 percent of annual income, or approximately $900,000 per year, is categorized as support income. The support income is generated from the museum endowment, annual fund drives, exhibit sponsors, other miscellaneous fundraising events, and grants received from various foundations and governmental agencies.

In the proposed Peoria Riverfront Museum Pro Forma, the relationship between earned income and support income is shifted, with earned income now representing 65 percent of the total and support income representing only 35 percent of the total. This change is due to the presence of the IMAX Theatre in the new museum, projected to generate almost $1 million per year in operating income. The concessions area adjacent to the IMAX Theatre also would be a new source of income at the Peoria Riverfront Museum and is projected to generate close to $300,000 annually.

Finally, there’s this lengthy report from January 8, 2009, titled, “Report to the County Board – Peoria Riverfront Museum Policy Considerations.” It comes with a cover memo addressed to none other than “Timothy Riggenbach, Chairman, Finance Legislative Study Committee.” In the 241-page document, which I’m sure Riggenbach read, are the results of a phone survey conducted by the County, including the questions asked. Here’s one:

The Peoria Riverfront Museum will enhance educational opportunities for all of Central Illinois. The museum will house collections, a state-of-the-art planetarium, and an IMAX theater [emphasis added]. The adjacent Caterpillar Visitor’s Center will welcome visitors from around the world. The project will create 250 union construction jobs, and upon completion will generate nearly $14 million annually to our local economy. The museum project is 86% funded. To complete the project, would you support an increase in the sales tax of one quarter of one percent in Peoria County? This is 25 cents on every $100 of retail purchases.

The report also includes the “Proposed PRM Operating Budget (Stable Year)” which is replete with references to IMAX. Oh, and it also includes the museum’s pro forma which states in no uncertain terms, “IMAX Revenue.”

So, with all due respect, Mr. Riggenbach, yes, we were promised an IMAX, your historic revisionism notwithstanding. It was promised to us by museum officials in official public documents. Furthermore, IMAX was essential to the attendance and revenue projections that were used to sell the museum to the County and the community.

What’s most surprising is that Riggenbach’s statement went unchallenged in the Journal Star’s article. Promises of an IMAX are so well-documented, I can’t believe anyone seriously believes there’s a question about it. Perhaps Mr. Riggenbach and the Journal Star want us to believe the entire County of Peoria just imagined we were promised an IMAX — that it was some sort of mass psychosis. Maybe we were all hypnotized by aliens.