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Rumor mill: Bergner’s to be rebranded Carson’s

Nothing has been officially announced, but changes are allegedly in store for Bergner’s, and possibly all the other subsidiaries of Bergner’s parent company, The Bon Ton Stores, Inc. According to my sources, Bon Ton will be changing the name of all Bergner’s stores to Carson Pirie Scott starting November 1. In fact, they may be rebranding all of their subsidiaries as Carson’s.

Bon Ton’s subsidiaries are Bergner’s, The Bon-Ton, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s, Parisian, and Younkers. Earlier this month, Bon Ton changed its Elder-Beerman stores to Carson’s in twelve markets, “as a result of an extensive marketing review,” according to an official press release.

An employee speaking on condition of anonymity confirmed that the Bergner’s stores in Peoria would be changing names, and that employees would adopt a new dress code when the change takes place as well: all employees will have to dress in black and white, similar to Macy’s employee dress code.

8 comments to Rumor mill: Bergner’s to be rebranded Carson’s

  • Vinron

    Better Carson Pirie Scott than Herberger’s.

  • Bill

    Everything old is new again. Vinron is right. Better CSP than Herberger’s.

  • Changing for national branding in a national market. Sounds like they are catching up to Walgreen’s. Probably a good move, depending on inventory and selection.

  • David P. Jordan

    Does anyone remember when Carson Pirie Scott & Co. left Northwoods Mall? Research shows it closed in 1983, nearly three decades ago. (Famous Barr has been in their former location since 1984.)

  • DPJ — Interesting! Hard to believe it was that long ago that Carson’s disappeared from Peoria. One note: Famous Barr is no more. It’s Macy’s now.

  • David P. Jordan

    CJ – Yeah, I clicked Submit Comment prematurely. I hadn’t edited properly.:) IIRC, Famous Barr became Macy’s about 2006?

  • Sharon Crews

    Out of curiosity I went into Macy’s yesterday–and sure enough all the clerks were wearing mostly black. I had never noticed that before. I rarely shop at Macy’s–I often shopped at Famous Barr, but Macy’s just hasn’t much appeal for me. Probably my reason for shopping at Bergner’s instead is that Macy’s prices are higher and the store rarely has coupons.

  • This is a beautiful store and is centrally located for customer’s convenient, and hence the traffic is too high.