Tag Archives: Jay Leno

Bradley University

Bradley reaches out to geriatric alums, books Leno for homecoming

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I received the following press release today from Bradley University:

Jay Leno will headline Bradley Homecoming

Peoria, IL (July 26, 2010) Late night television superstar Jay Leno will be the headline entertainer at Bradley University’s Homecoming on Saturday, October 16 in the university’s new on-campus arena. The arena will be dedicated during Homecoming.

“We are very excited to bring a recognized comedian and entertainer like Jay Leno to help dedicate our arena,” Bradley University President Joanne Glasser said. “Jay Leno will be a marvelous attraction for our alumni, our students and community members, helping make the 2010 Homecoming a special celebration.”

Leno became host of NBC’s The Tonight Show with Jay Leno in 1992, replacing the legendary Johnny Carson. Leno began his career in nightclubs, where he worked 300 nights a year before hitting it big as a frequent guest and then hosting The Tonight Show. Despite his television commitment, he continues to perform live a clubs and venues over 150 nights a year. He has appeared on television, acted in several films, wrote a number of books and is one of the most recognizable figures in the entertainment industry. A 2009 Harris Poll named the Emmy Award winning comedian America’s Favorite TV Personality.

Homecoming will kick-off on October 13 with the traditional lighting of the “B” atop Bradley Hall. Other activities over the four-day event include a tailgate party and bonfire, a Saturday soccer game against the University of Central Arkansas, “Midnight Madness” basketball practice for both the men’s and women’s teams, dedication ceremonies for the new arena, campus and arena tours, Late Night BU for students and alumni, an alumni luncheon, and much more.

The $50 million arena, opening this fall, is a 4500-seat venue that will host major campus activities as well as serve as home to Bradley athletics. The arena houses athletic offices, state-of-the-art practice, training/conditioning facilities, the athletics hall of fame and other features, along with serving as home court for both the women’s basketball and volleyball teams. The structure was built on the site of the historic Robertson Memorial Field House, a venue where the University hosted major concerts and athletic events for six decades. The arena is one of the capital improvements that are the focus of The Campaign for a Bradley Renaissance launched in April 2008 with a goal of $150 million.

Ticket information for Jay Leno’s appearance will be released when it becomes available.

Jay Leno? Bradley is obviously not trying to appeal to young people with that move. This is aimed directly at the aging baby boomers who just love Leno’s … “humor.” They’re the ones with the bucks, seeking immortality by getting their names on things like recreation centers. So, from a fundraising perspective, this is a good move on Bradley’s part.

Still, it’s too bad they couldn’t book a classier act for this event. Like a real comedian, for instance.

Television

Leno’s effect on WEEK’s late news “minimal”

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I don’t generally cover entertainment news on my blog, but for whatever reason, I’ve been obsessed lately with the whole Tonight Show debacle on NBC.

As you probably know, Jay Leno left The Tonight Show last year and Conan O’Brien took over. Then NBC tried putting Jay Leno on a comedy show at 9 p.m. leading into the news — and it bombed. It was so cheap to produce that NBC was still able to make money even though the ratings were terrible. However, the terrible ratings hurt local affiliates because if people aren’t watching Jay at 9, they don’t watch that station’s news at 10. So affiliates demanded that NBC cancel The Jay Leno Show and go back to scripted programming that will bring in more viewers who will carry over to the late local news.

That got me wondering: how has this affected our local NBC affiliate, WEEK-TV 25? I asked the station’s general manager Mark DeSantis. He said local Peoria stations don’t subscribe to Nielsen, but they’re able to gauge viewership by information they receive from national advertising firms. DeSantis says that “while the average national decline in prime and late newscasts for NBC affiliates was in the 30% range, WEEK sustained less than a 10% decline with Leno at 9pm.” In short, “The effect on our late news was minimal.”

Unlike other affiliates who complained to NBC about the 9 o’clock programming, “WEEK made no demand of the network that Leno be cancelled.” But like many observers, DeSantis felt it was a “serious mistake” for the network to take Leno off The Tonight Show in the first place. Now, of course, NBC is trying to put the genie back in the bottle — that is, they’re trying to put Leno back at 10:35, much to Conan’s displeasure. DeSantis believes NBC has “mishandled the announcement” of that decision, “making this issue a real mess for all concerned.”

But he isn’t taking sides. He says he also sympathizes with O’Brien. “[Conan] is getting the short end of the stick after doing what he was asked and contracted to do.” The latest rumor is that Conan’s last Tonight Show will be next Friday, and that Jay Leno will be reinstated as host after the Winter Olympics. Many speculate Conan will get his own late show on the Fox network.

“At this point, my preference is to get through this change quickly so we can move on and stabilize late night once again,” DeSantis concluded. In the meantime, it’s hilarious to hear all the late-night comedians ridicule NBC executives for their dismal handling of the situation.

As for me, I’m on Team Conan.

Television

Dumbest late night idea since “Thicke of the Night”

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According to the venerable New York Times, Jay Leno is tanking at 9:00, so the network is punishing Conan O’Brien and Jimmy Fallon.

The network has a plan in the works to restore Jay Leno to his old spot at 11:35 [10:35 CT] each weeknight for a half-hour, while pushing the man who replaced him, Conan O’Brien, to a starting time of 12:05 a.m. [11:05 p.m. CT] Mr. O’Brien would then have a full hour. […] The third NBC late-night star, Jimmy Fallon, has shown some promising ratings with younger viewers. He would then begin his show at 1:05 a.m. [12:05 a.m. CT], the executives said.

Conan’s show would still be called “The Tonight Show,” thus avoiding a breach-of-contract penalty for NBC. The stupidest thing is their reasoning:

Mr. O’Brien, meanwhile, has had his ratings suffer on “The Tonight Show.” He has trailed the “Late Night With David Letterman” on CBS by about two million viewers a night; Mr. Leno had easily been the winner in that time period previously.

Well, it’s amazing what 15 years does for your ratings. A better comparison would be to see how well Leno did his first year on the job. Answer: third place — behind Letterman and Nightline. This is a knee-jerk reaction to top all knee-jerk reactions, and will result in even more viewers being lost.