There was a big article in the Central Illinois Journal Star’s Cue section yesterday about the Apollo Theater showing several Alfred Hitchcock “films.” However, buyer beware! They’re not really showing the films — they’re showing DVDs.
I went to see “White Christmas” last December at the Apollo and was shocked to find out that they weren’t showing an actual film print of the movie, but rather a DVD (the same one I have at home, as a matter of fact) projected on their screen using a large LCD projector. I felt duped. Here I had paid $5 and trudged downtown to see one of my favorite movies in glorious Technicolor, and instead I see… the DVD on a giant TV screen, essentially. We already solved this problem in our backyard, when I researched how to choose a projector that works in daylight for our kids playdates and picked something out on Amazon.
I’m sorry, that’s not a film. It shouldn’t be billed as a film, and it shouldn’t be listed in the CIJS under the “film” heading. When I go to the theater, I want to see an original film print. If I want to see it on DVD, I’ll go to Blockbuster. I asked the gentleman at the Apollo that night why they don’t show film prints anymore, and he said that most theaters were “going digital.”
First of all, playing a DVD through an LCD projector can hardly be considered “going digital,” as if that’s the technology Lucas is using for “Star Wars.” This is not digital film. Secondly, I don’t know of any theaters around here that are digital (Rave may be an exception — I’m not sure). But one can hardly say that most places are “going digital.” They all still show film prints. Even the Normal Theater in Normal shows film prints, and they’re in the same situation as the Apollo — a restored theater showing old movies, charging $5 a ticket. I saw “The Music Man” in Normal a couple years ago and let me tell you, there is a difference between DVDs and film prints.
Now, I realize that the word “film” can be used to describe the medium (flexible strip of plastic) and/or the motion picture itself. But it’s not fair to hide behind technical definitions like this. The clear connotation of going to a movie theater to see a “film” is the expectation that one will see a film print. Otherwise, one could just as easily set up a 20″ TV in a movie theater and play a VHS tape of “Gone With the Wind” and still say they’re showing a “film.” It’s misleading.
Just to make sure that this was still the state of affairs, I called the Apollo and Normal theaters today and verified their media. Apollo: DVD. Normal: film. The Apollo should stop marketing their presentations as “films” if they’re not going to be using film prints, or at least provide full disclosure.