I’m disturbed by what I see as a trend to de-emphasize the name of our beloved city, Peoria. The museum is only the latest in a long line of the name purging. Remember what CityLink used to be called? That’s right, GP Transit — where “GP” stood for “Greater Peoria.” The Journal Star stopped calling themselves the “Peoria Journal Star” decades ago. The Peoria Civic Center is looking to sell their naming rights, so it will likely lose the Peoria part of its name. Now, the Peoria Regional Airport is floating the idea of changing its name as well.
Why? What’s wrong with “Peoria”? Is it a lack of civic pride? Are people embarrassed to be associated with Peoria?
One argument I hear often is that many of these places want to have more regional appeal, thus they come up with more generic or regional names. Here’s my question: how’s that working out? Does CityLink have a large presence in East Peoria, Pekin, Germantown Hills, Metamora, Washington, Bartonville, etc., now that they’ve adopted a regional name? Has the Journal Star’s circulation risen since they de-emphasized “Peoria” in their nameplate? Has fundraising really taken off in the surrounding cities since the museum started calling themselves (temporarily) the Central Illinois Regional Museum? I’m highly skeptical that these efforts have resulted in any appreciable difference in revenues or attitudes toward the companies who’ve chosen to eschew the Peoria moniker.
Another argument is that Peoria supposedly has a bad reputation for whatever reason, thus making the name a marketing liability. First of all, I don’t believe people are that easily fooled. You still have to tell people where you’re located, so they’re going to find out that you’re in Peoria eventually. You can’t trick them into coming here. Secondly, hiding the Peoria name doesn’t help improve that reputation, if one concedes such a repuation exists. If the Peoria Civic Center is successful, then Peoria’s reputation is helped. If the Peoria History Museum gained national attention, then the Peoria name would shine. But if the AMAZEum prospers, or the ABC Company Civic Center is a popular regional attraction, what does that do for Peoria’s name? Nothing. It’s self-defeating.
So, I ask again, what’s wrong with Peoria? What’s wrong with showing a little pride in our city? Yes, I do my fair share of criticism of the city, but I consider around 99% of it constructive criticism, and frankly, I love Peoria. That’s why I live here. That’s why I’ve chosen to live right in the heart of the city. That’s why I call my blog “The PEORIA Chronicle.”
I’m tired of seeing “Peoria” get short shrift. Despite its challenges, Peoria has a lot going for it. We all know it. We can all quote chapter and verse about Peoria’s storied past and our progressive vision for the future. Why not flaunt it? We should be proud to put the name “Peoria” on our museums, civic centers, airport, buses, newspapers, etc. And we should be proud to be known as Peorians.