Remember when I wondered whether the problem with the Peoria Civic Center could be the management? Well here’s a story about poor management and a little warning to any brides-to-be: don’t believe any Civic Center advertising you see in bridal magazines.

In the 2006 Central Illinois Wedding & Celebration Guide published by LimeLight Communications, Inc., the Peoria Civic Center placed this ad:

Now, what would you think if you saw this ad? Would you think that they were going to waive the rental fee if you booked your reception and catering at the Civic Center?

Think again.

Despite the plain language of the ad and the absence of any exclusion disclosures, the Civic Center recently refused to waive the rental fee for a bride-to-be who is (was) renting the Civic Center theater lobby. Supposedly, the lobby is excluded from this promotion. Too bad they didn’t say that in the ad.

In fact, elsewhere in the same magazine, there’s this listing under “Banquet, Event & Meeting Facilities”:

Notice the wording here. They list their three large venues, then say that meeting and banquet rooms are “also available” — “also” means “in addition to” — and to “see [their] ad on page 24,” which is the ad displayed above.

The Illinois Uniform Deceptive Trade Practices Act clearly spells out what is considered false advertising. Section 2(a)(9) says it’s a deceptive trade practice to “advertise[] goods or services with intent not to sell them as advertised.” The Civic Center advertises free rental if you book your reception and catering there, but they apparently have never had any intention of waiving the rental fee in certain parts of their facility. Since they didn’t disclose those exclusions in their ad, it sure looks like deceptive advertising to me.

They should show some integrity and honor their ad. Since they won’t, they will lose an $8-10,000 wedding reception, settling for a $200 cancellation fee. Way to go, Civic Center. Keep driving the business away. You’ll always have our HRA taxes.