Tag Archives: Bon Ton

Rumor mill: Bergner’s to be rebranded Carson’s

Nothing has been officially announced, but changes are allegedly in store for Bergner’s, and possibly all the other subsidiaries of Bergner’s parent company, The Bon Ton Stores, Inc. According to my sources, Bon Ton will be changing the name of all Bergner’s stores to Carson Pirie Scott starting November 1. In fact, they may be rebranding all of their subsidiaries as Carson’s.

Bon Ton’s subsidiaries are Bergner’s, The Bon-Ton, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s, Parisian, and Younkers. Earlier this month, Bon Ton changed its Elder-Beerman stores to Carson’s in twelve markets, “as a result of an extensive marketing review,” according to an official press release.

An employee speaking on condition of anonymity confirmed that the Bergner’s stores in Peoria would be changing names, and that employees would adopt a new dress code when the change takes place as well: all employees will have to dress in black and white, similar to Macy’s employee dress code.