WMBD-TV, channel 31, has been the only terrestrial television station in the Peoria market not to offer a digital subchannel — until today. Starting today, WMBD will begin broadcasting Bounce TV, “the nation’s first-ever over-the-air broadcast television network designed exclusively for African-American audiences.” Here’s part of the new network’s press release:
The new network […] will target African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV will air twenty four hours a day, seven days a week as a digital terrestrial network designed for carriage on the digital signals of local television stations. […]
Live sports and events will be part of the Bounce TV schedule and the network today announced a multi-year rights agreement with Urban Sports Entertainment Group (USEG) to televise both football and basketball games from the nation’s largest African American athletic conference, the Central Intercollegiate Athletic Association (CIAA.) Bounce TV will air the CIAA Championship football game and select quarter- and semi- final CIAA tournament basketball games as part of the agreement.
Bounce TV’s Founding Group includes two legendary figures of recent American history and the network’s leadership team is filled with veteran entertainment industry executives. The Founding Group is led by Ambassador Andrew Young, Martin Luther King III and Andrew “Bo” Young III. Rob Hardy and Will Packer, co-founders of Rainforest Films, one of the top African American production companies in the world, will also play important roles with Bounce TV. Hardy will serve as Chief Content Officer while Packer will be Chief Strategy and Marketing Officer. Former Turner Broadcasting executives Ryan Glover and Jonathan Katz will serve as Executive Vice Presidents. Bounce TV will be majority owned and operated by African Americans, with Ambassador Young, Andrew “Bo” Young III, Rob Hardy, Will Packer and Ryan Glover part of the initial ownership team. The network is leveraging the marketing, digital, post production and operational resources of Atlanta-based CSE, one of the country’s leading independently-owned sports, entertainment and television production agencies. […]
Bounce TV will be an ad-supported network with half of that time being available for insertion of local advertising by affiliates. Former EVP of U.S. Syndication Sales for Sony Pictures Television, Jeffrey Wolf, currently head of The Lobo Group, will handle network distribution of Bounce TV.
Wikipedia says the name “Bounce” was chosen to signify “a network that is ‘going somewhere with energy,'” and lists 56 channels on which Bounce TV will premiere, including WMBD. The following digital terrestrial channels are now available in the Peoria area:
19.1 WHOI-TV (ABC)
19.2 The CW
25.1 WEEK-TV (NBC)
25.2 WEEK-WX Weather First
31.1 WMBD-TV (CBS)
31.2 Bounce TV
43.1 WYZZ-TV (FOX)
43.2 The Cool TV
43.3 The Country Network
47.1 WTVP-TV (PBS)
47.2 PBS World
47.3 Create TV
59.1 WAOE-TV (MyNetworkTV)
59.2 Antenna TV