Some have been wondering why the “Build the Block” campaign is able to put banners on the light poles around the city and who pays to put them up and take them down. I asked Interim City Manager Henry Holling about that issue and received this response:

Good day Mr. Summers. Thanks for your inquiry on City banners and the current display of “Build the Block”. The current banner display was paid for by Lakeview Museum, a principal partner in “Build the Block” and includes labor by City sign crews to post and remove; the sponsoring organization pays for all materials, design and artwork. City banner policy is that only requests from community-based non-profit, non-partisan, non-discriminatory, community-service organizations will be considered on a first come/first served basis. There is typically a wait of 90 to 120 days to get in the present queue. “Build the Block” was kicked off last June as the tagline for the huge Caterpillar Visitor Center/Museum $135 million project. Among others, the City of Peoria is a partner in the project as mentioned in the Mayor’s State of the City address. “Build the Block” was initiated way before the approval by the County Board of a referendum April 7, 2009. In fact, “Build the Block” banners were posted downtown last June, 2008 as part of the educational and communication initiative tied to the event of a massive positive development at the riverfront. Appreciate your interest in this spectacular project for Peoria.
Henry

What’s going on here? you ask. Well, it’s a combination of legal requirements and clever marketing.

You see, Lakeview and the rest of the Museum Collaboration Group cannot advocate for or against a political issue or candidate because they’re a not-for-profit organization. But they can do anything else, such as educate the public on their museum plans and solicit private donations and public subsidies. The “Build the Block” banners fall under that category. They’re put up by Lakeview, the not-for-profit organization, and they say nothing about the referendum.

All the signs and mailings that say explicitly to “vote yes” on the public facilities sales tax referendum are produced by a legally separate organization called “Friends of Build the Block.” This is a political advocacy group. If you look at the small print on these signs and postcards, you’ll see it says “Paid for by Friends of Build the Block.”

Here’s where the clever marketing comes in. Both organizations use the same graphic elements in their materials. They both use the “Build the Block” logo, the same fonts, the same kind of layout and design. So in the minds of residents and voters, the legal division between the two groups is transparent — that is, the average voter sees no difference between them. It all looks like one organization.

So, when Joe Citizen sees a banner hanging on a city light pole, his mind associates “Build the Block” with the “vote yes” literature he’s received in the mail. Ta-dah! All of the museum group’s advertising is effective in advocating for the referendum even though some of it doesn’t explicitly say so. To get a festive attribute get a banner for thanksgiving and enjoy the coming holiday.