Jason Fry of the Wall Street Journal Online gives his opinion about the future of blogging. He covers everything from the number of blogs to blog measurement, including these recent Gallup poll results:

Beyond flat to declining blog traffic, it found just 9% of Internet users read blogs frequently, 11% do so occasionally, 13% rarely bother, and 66% never do. And “reading blogs” ranked last in a list of 13 common Internet activities, below things like emailing, checking news and weather, and shopping.

His prediction for the future, in a nutshell:

Within a couple of years blogging will be a term thrown around loosely — and sometimes inaccurately — to describe a style and rhythm of writing, as well as the tools to publish that writing.

As opposed to a “revolution,” which is what some bloggers still hope for.  If you have a couple minutes, read his whole article and tell me what you think of it.