Every day on my way to work I drive by the corner of Gale and Forrest Hill, glancing at the corner to see if Velvet Freeze has reopened yet. I used to go there for lunch semi-regularly.
The past several days, there’s been a new sign out in front of Velvet Freeze: For Lease.
Yes, they’ve been successfully and efficiently driven out of business. All it took was a few brilliant moves:
- Tear up the street so people start avoiding the intersection, and keep it torn up for two years. If that doesn’t work, then:
- Completely obstruct the entrance so no one can get in or out for several months. And just to make sure no one comes back:
- Permanently obstruct the parking lot so that, even if they did try to reopen, no one would be able to park there.
It was number three that was the coup de grâce. It used to be that there was diagonal parking right off the westbound lane of Forrest Hill at the corner of Gale. You could just pull right up to the restaurant and park. Now, with the new and improved corner, they’ve put in a tall concrete curb, set back to make the turning radius onto Gale comfortable enough for people to speed by the restaurant without even seeing it — and making the “parking lot” for the restaurant as small and difficult to access as possible. Perfect.
From the looks of that little strip mall, Velvet Freeze isn’t the only business that couldn’t stay up and running. Except for the laundromat, everything else looks closed as well.
But, look at the bright side. Basic services people like me should be happy because they’re fixing roads in the older neighborhoods, and now we have a nice new… oh, wait, … they’re still not quite done yet….