This picture wasn’t shown in the council chambers tonight, but it could have been. This is a picture of my late grandmother’s business, Merchant’s Cafe, in the late 1960s. It was located on Sheridan Road, near Loucks, and that’s the area being targeted by the city’s new façade improvement program.
As a part of commercial revitalization, City staff has partnered with property and business owners on North Sheridan to develop a Facade Improvement Program in order to improve the area’s physical characteristics through the enhancement of the aesthetics and attractiveness of the commercial properties. These improvements will increase the community pride of the adjacent neighborhoods and encourage business recruitment and expansion in the area.
Much like councilman Manning’s initiative along Prospect Road, councilwoman Van Auken deserves kudos for her work on putting this program together. She enlisted the help of five Bradley University students for marketing this initiative — three of whom were in the council chambers tonight — which is a brilliant way to give students real-life experience and save the city some money.
Not that the city isn’t putting any money into this initiative. On the contrary, $100,000 was allocated for the Program. They will pay 50% of the total cost of improvements to each property or $20,000, whichever is less. It warms my heart to see the city spending money in the older neighborhoods to revitalize these neighborhood centers, just like the Heart of Peoria Plan directs.
If you’ve seen this stretch of properties, you’ve seen that it hasn’t been updated in quite a while. In fact, in the picture above, just to the right of Merchant’s Cafe is a business called Florence’s Beauty Shop. If you go by that shop today, you’ll see that store front looks almost exactly the same 35 years later, the faded paint being the only difference.
This is a perfect location to enact the Heart of Peoria Plan. Narrow the road a bit and add diagonal parking. Update the façades and sidewalks. The neighborhoods surrounding these businesses are stable. This area could be easily revitalized and draw new businesses to this corridor.
Not surprisingly, the motion passed unanimously. I expect Whitey’s Tap will be the first business to take advantage of the new program.