If you get a call from an automated poll asking your opinion on the Peoria Riverfront Museum, it’s not a call from museum officials, but rather Peoria County. Several readers reported they were getting calls about this, so I put up a post about it. I received this comment explaining the whole thing, which I’m reprinting here so no one misses it:
Hello CJ. I appreciate you and your readers taking an interest in the recent Riverfront Museum Survey. This survey was not conducted by “Museum folks,” but rather by Peoria County Government. Peoria County was approached last year to spend $24 million tax payer dollars to fund the museum project. The only way Peoria County may raise these proceeds is by creating a museum district funded by property taxes or to get legislative authorization for a sales tax. For either, we would need to ask the voters by including a referendum on the ballot.
We decided to take a proactive approach by asking voters before placing the referendum on the ballot. We are very much interested in the results because the results provide guidance for how we should proceed. By conducting this poll, our intention is not to generate more interest in the museum but rather to gauge how much interest our citizens currently have in spending $24 million of their collective dollars to support the museum.
In response to two of your readers’ comments regarding the abrupt conclusion to the survey should a respondent select “no” (or number 2) as to whether he or she feels the museum would be beneficial to the region, both the County Administrator and I approved the survey by taking it via phone several times ourselves. When a respondent selects “no,” the recording says “Thank you for your time. I appreciate your participation.” We believe if a citizen does not feel the museum is beneficial, he or she would not support a tax increase to fund the museum; therefore, by eliciting a negative reply, we had the information we needed from the respondent and did not want to unnecessarily take more of the individual’s time.
It was also respondents’ time that became the deciding factor as to whether we included “undecided” and “none of the above” in the same response. We did debate whether to offer these two replies together or separately, but when you take into consideration our citizens’ busy lifestyles and our appreciation for them taking time out of those schedules to reply to a phone survey, we did not desire to lengthen the survey unnecessarily.
Peoria County’s three possible options as far as tax increases to fund the museum are those we included in the survey: property tax increase for Peoria County property owners, regional property tax increase, or sales tax increase for Peoria County. On the advice of the survey administrator, the County Administrator and I agreed that if someone was “undecided” he or she would be more likely to vote against a tax increase (in any form) than for a tax increase were the question to appear on a ballot. Hence, more often than not, “undecided” would prove to be the same response as “none of the above” and would only serve to unnecessarily lengthen the survey if offered as a separate option. We also felt limiting the options to four rather than five was prudent considering the complexity of each option.
Again CJ, Peoria County Government does appreciate your interest in the Riverfront Museum survey. We value your input and that of your readers. Once we get and share the results with the County Board we will be more than happy to share those results with you. Please feel free to contact me regarding the survey: Jenny Zinkel, Director of Strategic Communications, jzinkel@peoriacounty.org. Thank you.
Many thanks to Jenny Zinkel for setting the record straight.
UPDATE: I received some additional information about the poll:
County Administration decided to conduct a phone survey, but a similar question regarding a tax increase to support museum funding was also included on a mail survey randomly sent to 3000 households in Peoria County. Residents have until March 3 to remit the mail survey. We expect to have results of that survey April 7; the results will then be made public.
Communication Express conducted the phone survey. It was completed yesterday [Monday] and we received results today [Tuesday]. Once we make the results known to the County Board, we will release those results to the public. By week’s end, the whole board will have been notified of the results; I anticipate sending a press release on Monday. The results will be used as guidance for the board when deciding whether to put a referendum on the ballot.
The survey cost was $1367.47. 1009 households participated in the survey: 504 within the City of Peoria, 505 in Peoria County, outside Peoria City limits.