I like to read the technology journal The New Atlantis, and this issue there is an excerpt from Glenn Reynolds’ (Instapundit.com) new book, An Army of Davids. I encourage you to read it. The article is titled “The Rise of Guerrilla Media,” and it’s full of intriguing ideas, like this one:
An organization that put together a network of freelance journalists under a framework that allowed for [a] reputation rating [like Amazon.com’s], and that paid based on the number of pageviews and the ratings that each story received, would be more like a traditional newspaper than a blog, but it would still be a major change from the newspapers of today. Interestingly, it might well be possible to knit together a network of bloggers into the beginnings of such an organization. With greater reach and lower costs than a traditional newspaper, it might bring something new and competitive to the news business.
The inherent limitation in blogging, as I see it, is the fact that it’s just me, or just you, out there trying to gather facts and information and publish as a hobby. We don’t have reporters we can send out, and no one has figured out a way to make money at it, although Bill Dennis has certainly tried.
This would probably never work, but I had this crazy idea. Imagine several local bloggers uniting to form a freelance journalistic cooperative. I know we all have links to each other now, but suppose we had a single site — a meta-blog, if you will — where we all submitted original news copy and analysis about Peoria. For the masses who don’t have the time or inclination to go blog-hopping, this would provide a one-stop source for alternative Peoria media (or “we-dia,” as Jim Treacher calls citizen journalism).
If it became a popular source for news, we could sell advertising and split the revenue in some mutually-agreeable way (number of hits like Reynolds suggested, or number of contributions, or something). Why, it would almost be like having a second newspaper in town, only we wouldn’t have the overhead of newsprint and distribution.
Like I said, it’s a crazy idea, but fun to kick around just for the heck of it. What do you think? Potentially workable or laughably implausible? “Strength in numbers,” or “too many cooks spoil the broth”?