Category Archives: Museum Block

Caterpillar, City Council, City of Peoria, Museum Block

Sears block may remain parking lot until 2010

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There are a couple of items regarding the Sears block on the City Council’s agenda for Tuesday night, Dec. 9.

The first one is a six-month deadline extension of the Museum Block Redevelopment Agreement. The original redevelopment agreement was signed way back in 2004, and the deadline for the agreement was December 2006. Each year since then, the deadlines have been pushed back as the council waited for the museum group to get the funds they needed; there was always one more avenue that was sure to bring in the money. Each attempt to secure the needed funding has failed.

The latest plan is to ask Peorians in the midst of a recession to voluntarily raise sales taxes on themselves via referendum to pay for the construction and ongoing maintenance of the proposed museum. The county board will be discussing this ballot question soon, even as Caterpillar contractors are being laid off, and other local bodies (such as the school board) are realizing dramatically lower tax revenues due to the current economic climate. Could the museum folks and our elected officials from the city and county be any more out of touch? Why are they continuing to pursue this?

No doubt there will be a fourth amendment on the agenda for June 2009 after this latest plan fails and all the players look for a way to get that tax money anyway by circumventing the voters (anyone want to take bets that they’ll be asking the Public Building Commission for the money?). That seems to be the M. O. of our “public servants” these days.

Even if the museum project folds up after June, we’re still going to have a big parking lot on the Sears block because the council will also be approving an agreement to extend Caterpillar’s lease of the block for use as a parking lot until December 31, 2009. Why not extend it only until June 30, just like the redevelopment agreement? Under this parking plan, the city would potentially be unable to pursue other development projects for this block until 2010.

Both of these items are on the consent agenda, which means there will be no discussion on them unless a council member asks for them to be voted on separately.

Museum Block, Peoria County

Parade used for a little museum promotion

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The Museum Collaboration Group doesn’t miss a single opportunity to advertise. Here they are at the 121st annual Santa Claus Parade with a banner and some little foam blocks for the kiddies.

I’m surprised the blocks didn’t have “Vote Yes!” preprinted on the other side, in anticipation of the sales tax referendum that’s due to hit our ballots in April. Perhaps they decided that would be too presumptuous, since the county board hasn’t approved the ballot question yet.

Museum Block, Peoria County

Museum referendum: Why you should vote “No”

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By now, you all know that Gov. Rod Blagojevich signed the bill that will allow Peoria County to ask voters to voluntarily raise their sales taxes to help pay for the Peoria Regional Museum. He might as well have; the legislature would have overridden his veto anyway, just like they did on SB2477 that allowed the school district to access Public Building Commission funds without a referendum.

There’s only one good thing about this turn of events: it does require a referendum. If the vote fails, there will be no tax increase, and likely no museum in its current form. This is probably the only way the citizens of Peoria can send a clear signal to the Museum Collaboration Group that, while we would like a Peoria history museum, the current plan is unacceptable; go back to the drawing board and try again.

The Journal Star gives us a little insight into the media blitz that will be coming our way to try to convince us that this museum plan is the best thing since sliced bread:

“Now it’s our job to reach out to the community and get a successful vote, something I think we can accomplish with hard work,” said Brad McMillan, the spokesman for the museum collaborative group that’s hoping to partner with Caterpillar to develop the old Sears block Downtown. “We need to show a majority of voters what a really great thing this project is for the future of this region for education, for quality of life and for its economic impact.”

So, there are the three things they’re going to try to push: education, quality of life, and economic impact. Let’s look at those.

  • Education. Any museum worth its salt will be educational, so that’s an easy value to sell to the public. But it misses the point. The question is, could we get just as educational of a museum without a sales tax increase? And the answer is yes. The reasons why this project is so expensive are:
    1. Design. The current design is inefficient and expensive. They want a whole city block to site an 80,000-square-foot one-story building. They want to put a parking deck underground for this building; not only is the parking deck completely unnecessary (there is plenty of parking surrounding the block), but the shape of the deck is different than the shape of the building that sits on top, which adds tremendous expense to the construction process. The waste inherent in this design is formidable.
    2. Scope. They are moving Lakeview Museum to the riverfront as part of this project. That’s unnecessary. Lakeview Museum already has a building and is self-sufficient. If the art and science museum were left where it’s currently located, the remaining history and achievement portions would be less expensive to house. They could be housed in a new building on a portion of the Sears block, or an old building could be renovated so the history museum could be in an actual historic building.

  • Quality of Life. What is “quality of life”? One definition is, “Those aspects of the economic, social and physical environment that make a community a desirable place in which to live or do business.” So let’s look at those items.
    1. Economic. Economically, a sales tax increase is certainly not a quality-of-life enhancement, but rather a detraction. It means that whenever you go out to eat, instead of paying 10% tax on your meal — already higher than all surrounding communities — you’ll be paying 10.25% or 10.5%, depending on how much money the museum needs. It means that whenever you go shopping for clothes or appliances or other retail items, you’re going to be paying higher taxes.
    2. Social. I would point out again that we already have Lakeview Museum which is self-sufficient and contributing to Peoria’s quality of life. It’s unclear how moving that museum four and a half miles southeast is going to improve the quality of life socially for Peorians. A Peoria history museum would add to the social quality-of-life aspects, but it can arguably be done without a sales tax increase.
    3. Physical. Physically, the museum is a travesty. Its architecture, siting, and size are all regrettable. It’s a suburban design right in the heart of an urban setting. It’s not big enough to house the museum collections that are not on display. In the 1970s, the city hired a city planner for advice on what to do downtown; on this block specifically, Demetriou advised dense, mixed-use development with residential and retail components. In 2002, the city again hired an urban planner for advice on what to do downtown; after holding numerous charrettes to solicit public input on what they’d like to see downtown (and specifically on this block), Duany advised dense, mixed-use development with residential and retail components. One would think that listening to the public and heeding the advice of urban planners would be the best way to enhance quality of life. Yet the Museum Collaboration Group has decided to do the antithesis — a single-use, nine-to-five, suburban-style development.

  • Economic Impact. We have two city blocks that will be bringing in no tax revenue to the community, but will instead be subsidized by a sales tax increase, and they want us to believe that it will have positive economic impact? It will not. Are they hoping for subsidiary development around the museum block? Where would it go? In the new office building they want to build on the Riverfront Village stilts? And if civic projects with this type of design are surefire economic engines, where is all the subsidiary development around the Civic Center and Chiefs ballpark? They say the definition of insanity is doing the same thing over and over while expecting different results; by that definition, expecting positive economic impact from the museum project as currently proposed is insane. Mr. McMillan did provide one example of economic impact in an earlier Journal Star article:

    “This project would bring hundreds of construction jobs to the region at the exact time there is talk of national economic stimulus and infrastructure improvements designed to keep people working,” McMillan said.

    In other words, make-work jobs at taxpayer expense. Only the government could say with a straight face that taking your tax dollars to pay construction workers for 18 months or so is a positive economic impact on the city. Also, consider the economic impact of higher sales taxes. How many people will continue shopping and eating out in Peoria if surrounding communities (read: East Peoria) have considerably lower taxes? Won’t that make things worse for businesses in Peoria?

We don’t need to raise sales taxes or any other taxes. There’s another solution. The solution is to go back to the Heart of Peoria Plan and develop the block the right way. The solution is to leave Lakeview Museum where it is and establish a history and achievement museum downtown, either in a new building on a small part of the Sears block with an efficient and affordable design, or in a renovated historic building elsewhere downtown. That way, the city and county can collect tax revenue from the mixed-use development on the Sears block, and a self-sufficient history museum can be established. All of these things will raise the quality of life in Peoria, without having to raise taxes to do it.

The Museum Collaboration doesn’t need sales tax revenue, they need a new plan. You can send them that message by voting “no” on the museum tax referendum.

Museum Block, Peoria County, State Legislation, State of Illinois, Taxes

Who’s afraid of the big bad economy? Not the museum!

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From the Journal Star:

With little debate, the Illinois Senate today voted 51-4 to send Gov. Rod Blagojevich a proposal to let Peoria County ask voters to OK a special sales tax to help pay for the Peoria riverfront museum.

The legislation, Senate Bill 1290, passed earlier in the House of Representatives. With Blagojevich’s signature, it would become law, and the question could be put to voters in the February or April municipal elections.

Not mentioned in the article is the fact that the bill allows increases in 1/4% increments, and could be used toward any “public facility” (e.g., Belwood Nursing Home), not just the museum. The way it will likely read on the ballot is:

To pay for public facility purposes, shall Peoria County be authorized to impose an increase on its share of local sales taxes by .25% (.0025) for a period not to exceed (insert number of years)?

This would mean that a consumer would pay an additional 25¢ ($0.25) in sales tax for every $100 of tangible personal property bought at retail. If imposed, the additional tax would cease being collected at the end of (insert number of years), if not terminated earlier by a vote of the county board.”

A quarter of a percent increase doesn’t sound like a whole lot, does it? But consider that, if this referendum were to pass, you would be paying .25% more on things that already are highly taxed — like restaurant food (which would go from 10% to 10.25% in the city). Is that going to make Peoria more or less competitive than East Peoria, right across the river? How many people do you think will come to see the museum in Peoria, then go have lunch in East Peoria?

And what about the economy? Is this the time to be increasing taxes when there’s plenty of unemployed people? What is the city’s solution on how to decrease the unemployment rate?
Consider these other items in the news as of late:

  • “[T]he effects of the economic crisis are being felt beyond Wall Street as charities locally and nationwide report increases in basic needs and decreases in donations to provide those. Some of the people who used to be donors are now asking for donations…. Nearly 90 percent of Catholic Charities nationwide report more families seeking help, with senior citizens, the middle class and the working poor among those hit hardest by the downturn…. The Salvation Army already has seen between 15 percent and 20 percent more need than last year in its first week of assistance applications received for the holidays…. The Friendship House scaled back the number of families this year allowed into their Adopt-A-Family program to ensure they could fulfill the need.”
  • “Fiscal restraint was the guiding principle in crafting next year’s [Peoria] county budget, which represents a 6 percent overall decrease over last year’s budget. In what is being described as a ‘maintenance budget’ with no new taxes or fees and no spending cuts, preliminary figures show spending requests at nearly $122 million while the county expects to bring in about $119 million in revenues. The approximately $3 million deficit – mostly in the capital fund – will be covered by reserve funds that sit at nearly $74 million, said Erik Bush, Peoria County’s chief financial officer….. The county expects to collect $25.5 million from taxpayers, about $1 million more than what was collected in 2007. Although the tax rate will drop 1 cent to 81 cents per $100 assessed valuation, property values are projected to increase 5.4 percent, so homeowners actually will pay more taxes to the county. The owner of a $120,000 home, whose value increases the projected 5.4 percent will pay $341.50 in taxes to the county, or $13.50 more than last year.”
  • “In total, the city’s staff whittled a $2.2 million budget deficit down to $117,771, an amount that some council members praised. ‘We asked an unbelievable task of our staff,’ Mayor Jim Ardis said. ‘Without cutting any positions or having any tax increase.’ …Finance Director Jim Scroggins said the biggest savings comes from the city’s health care costs, reflected in a substantial difference between the 12 percent budgeted increase for 2008 and the actual increase in health-related costs of only 4 percent…. In addition, the city plans to scale back on parking deck repairs ($300,000), repairs to some of its buildings ($200,000), delay repairs to police headquarters ($25,000), and reduce the neighborhood signs program ($68,662).”
  • “Illinois’ backlog of unpaid bills has hit a record $4 billion, and Comptroller Dan Hynes said Thursday the situation is ‘potentially catastrophic’ if allowed to continue…. Earlier this week, Blagojevich’s office said state revenues will fall $800 million short of projections because of the recession. The Senate Democrats’ top budget person, Sen. Donne Trotter of Chicago, said borrowing money right now may not be a good idea because of interest costs. He said the state should tap into its ‘rainy day’ fund first. Hynes said money in the rainy day fund was used in July. Trotter’s Republican counterpart, Sen. Christine Radogno of Lemont, also didn’t think much of borrowing money. ‘That’s exactly what’s gotten us into this problem,’ Radogno said. ‘Continuing borrowing is not a good idea. They’re going to have to look at making cuts. The wiggle room is gone.'”

It’s time to use all that advertising money to come up with another plan — one that doesn’t involve raising taxes.


Museum Block, before it was turned into a temporary parking lot
Museum Block

More museum plans to be unveiled Tuesday

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From a press release:

Tuesday, November 18, 2008, 1:00 p.m.
Peoria High School Gymnasium
1615 N. North St.

The Peoria Riverfront Museum will announce plans for the Illinois High School Association (IHSA) Peak Performance Center. Join us as we share the unique experiences this exhibit area will offer visitors.

Speakers include:
Mariah Hart, Peoria High School
Jim Richerson, Lakeview Museum of Arts & Sciences
Marty Hickman, Illinois High School Association
Chuck Buescher, Bradley University
Brent Lonteen, Peoria Area Convention & Visitors Bureau

Also, have you seen the TV ads for “Build the Block”? I just saw one for the first time last night. I wonder how much this latest fundraising campaign is costing them. Between the full-page ads in the paper and television advertising, it can’t be cheap.

Museum Block

Museum unveils planned river displays

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From a press releases:

Peoria Riverfront Museum’s Illinois River Encounter to Share Living and Working River

Peoria – Some 15,500 years ago, a huge surge of glacial meltwater swept across Illinois. The result: the Illinois River and its broad floodplain—and a complex eco-system of which humans have long been a part. And that’s just the beginning of the fascinating story visitors to the Peoria Riverfront Museum will experience at The Illinois River Encounter.

At a media event on Oct. 15, Lakeview Museum President and CEO Jim Richerson shared the components of the museum’s Liberty Street Wing and specific plans for The Illinois River Encounter, a major gallery in that wing. “Without the Illinois River, Peoria would not be Peoria,” he said. “It was the river that first drew native people to this area 12,000 years ago. And it is the river that continues to offer commercial and recreational opportunities today.”

Doug Blodgett, director of the Illinois River portion of the Nature Conservancy, has been working extensively with museum designers and shared details of what The Illinois River Encounter will offer. “The gallery will feature parallel, interactive exhibits,” he explained. One side, known as The Living River, will focus on the river’s natural history and habitats. The other side, The Working River, will highlight the changing human relationship to the river over the years.

“Moving through the gallery will evoke the feeling of a trip along the river—through both time and space,” he added, noting:

  • The first section in The Working River will place visitors in the northern reaches of the river, with exhibits on the Illinois & Michigan Canal and the Chicago Sanitary and Ship Canal—the beginning of human attempts to control the river.
  • In the middle of the experience, both The Living River and The Working River will focus on Peoria, including its early history as a fishing town, the role of the river in its industrial development and the ongoing work to address the sedimentation problem in the Peoria Lakes.
  • The final exhibits will focus on the river today, with emphasis on the shipping industry and the work being done to restore the river’s health.

The Living River

In The Living River, visitors will experience a simulation of the rushing meltwaters that formed the Illinois and view photos and samples of geological features caused by the torrent. A recreation of an archaeological dig in the river’s floodplain will include artifacts from various periods, including the Peoria Falcon, a 500-year-old embossed copper plate portraying a bird of prey. “This artifact, likely part of a Native American warrior’s ceremonial headdress, was found in Peoria in 1859, not far from the site of The Block today,” Blodgett said.

A timeline of fishing on the river will offer interactive experiences and artifacts, including footage of jumping carp, mounted specimens of native and invasive fish species and tools from the river’s once-thriving fish and mussel industries. “Beginning in 1891, mussels were harvested to manufacture shell buttons,” Blodgett explained. “When the Illinois River reached its maximum shell production in 1909, there were more than 2,600 boats and 15 button factories along the river.”

The Working River

“The Working River will focus on how we have changed the Illinois River over the centuries, connecting it to Lake Michigan and developing it as a channel for transportation and commerce,” said Steve Jaeger, executive director of the Heart of Illinois Regional Port District. Interactive opportunities will allow visitors to experience what it’s like to pilot a barge, control the flooding of the river in a simulation of downtown Peoria, affect the flow of the river through locks and dams and observe the impact of levees on the river channel and floodplain use.

A look at the future will include information on the efforts of conservation groups to restore the river’s natural ecology, including a display showing the progress and goals of the Nature Conservancy’s Emiquon floodplain restoration project, one of the largest restoration projects in the country.
In addition, The Illinois River Encounter will feature an adjacent River Science Lab. The lab will feature hands-on activities, including a boat interactive where kids can float different types of boats to see which create less turbulence and therefore contribute less to erosion and sedimentation problems.

The multifaceted Peoria Riverfront Museum will join the Caterpillar Experience as key components of a planned downtown center for the arts, education and entertainment known as The Block.

And here are pictures of what these displays look like (click on thumbnails for larger images):

Museum Block

The museum and the economy

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Several people have asked (rhetorically, no doubt) how the City can still be considering building a museum given the current economic climate. So I posed a few questions about that to the Museum Collaboration Group, and they graciously responded:

Q: In light of the current economic conditions, especially the so-called credit crunch, how would this museum be built even in your current fundraising goals were met?

A: “We have always said we would not begin building until we had met our fund-raising goals. We won’t start with a partially funded building. So, if our funding goals are met, we’ll build the museum.”

Q: Would you have access to the funds you would need to borrow to make this project a reality?

A: “We have never planned to take out long-term loans to build the museum. Some short-term bridge loans have always been factored into the plans, and we do not expect that these loans will be unavailable.”

Q: How is the current economic climate affecting your efforts?

A: “We are concerned about the current economic climate, but to date we are still on plan with our fundraising efforts.”

Museum Block

Museum showcases plans for “The Street”

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From a press release:

Peoria Riverfront Museum’s “The Street” to Innovatively Capture the Region’s Colorful History

Peoria – The Peoria area’s history will surprise, educate and entertain you. Peoria Riverfront Museum collaborators proved that point today as they revealed details of The Street, a major, ever-changing gallery designed to bring to life the Peoria area’s long and colorful history—from its Native American roots through the initial French settlements to its place as the All-American bellwether of U.S. taste and beyond.

Collaborators playing a key role in planning The Street, including the Peoria Historical Society (PHS), Peoria Regional Museum Society (PRMS) and African American Hall of Fame Museum (AAHFM), spoke to supporters gathered at the Hotel Pere Marquette in downtown Peoria, a few blocks away from the seven-acre site of the proposed development.

State Sen. David Koehler, a long-time proponent of the museum block, said, “I’m excited to see the groundswell of support around The Block. I know this project will bring great educational, cultural, entertainment and economic opportunities to our region.” Koehler added he’s “looking forward to visiting The Street to explore more about the Peoria area’s early years and all the people and companies who have helped to make it what it is today.”

“We’ve talked previously about the features of the Riverfront Museum, including the IMAX Theatre and the planetarium,” said Museum Collaboration Group co-Chairperson Brad McMillan. “Today, we focus on the exhibit galleries planned for the Washington Wing of the museum, particularly The Street historical galleries showcasing the region’s history and the Oral History Center, where visitors of all ages can tell their stories for generations to come.”

The collaborators unveiled specific plans for The Street, including The Square, a nearly life-size streetscape integrating real objects from the region’s past, oversize graphics, text and interactive opportunities. The Square will feature an interpretive timeline of the area’s past, as well as fascinating stories unique to Peoria—some legendary, some little known. Anchoring The Square will be a massive video projection and large-scale artifacts supporting the current theme.

PHS Board President Marilyn Leyland said The Street will be a rotating exhibit with themed portions continually changing, starting with “Pride of Peoria: Innovation and Entrepreneurship.” Focusing on Peoria as a hardworking town, this inaugural theme will highlight the businesses and industries that brought wealth to the community and continue to flourish today, as well as showcase examples of that ingenuity—from bicycles and early automobiles to distilled spirits and earthmoving equipment, plus the advertising that promoted them.

A future theme of The Street is called “Will It Play in Peoria?” It will explore the importance of Peoria audiences, from riverboat and vaudeville patrons to coveted targets of modern market research. The region’s rich history provides an endless source of engaging themes and interesting stories to tell in the future.

“And on any given day, you might run into important people from the past,” said Leyland, introducing John Parks of the PRMS. Parks came in character as inventor Charles Duryea to announce the society would donate to The Street a Duryea automobile invented 110 years ago in a garage on West Barker Avenue, along with $40,000 for maintenance and exhibits explaining the vehicle’s history. “That gas-powered vehicle started people thinking in new ways,” Parks said. “It inspired Henry Ford—and we all know what happened next.”

Another important element of The Street will be an Oral History Center with a Story Booth to feature individual stories of Peoria-area residents. “Oral history has been an especially important tradition in the African-American community,” said Margie White, representing the AAHFM. “The Oral History Center will allow visitors to capture their own history, leaving with a DVD of their recording.” Selected recordings of general interest will be used by the museum in future exhibits.

The current African American Hall of Fame exhibit would be integrated into a Wall of Fame inside the Living History Center. This exhibit will honor individuals inducted into the Hall of Fame each year for having made an outstanding contribution to the Peoria African-American community.

In addition, the Caterpillar African American Network, an affinity group within Caterpillar that supports African-American employees, will donate $12,500 to the museum on behalf of AAHFM.

McMillan announced other Washington Wing exhibits will include an International Feature Gallery for special traveling exhibits—including the best exhibits the Smithsonian Institution has to offer—and traditional exhibits of fine art and folk art based on the extensive collections of Museum Collaboration Group partners. Announcements about exhibits to be included in the Liberty Wing of the museum will be made in the coming weeks, he added.

The multifaceted Riverfront Museum will join the Caterpillar Experience as key components of a planned downtown center for the arts, education and entertainment known as The Block. The $136 million project already has garnered $90 million in commitments to date, including 86 percent of the private funding and 40 percent of the public funding needed, said Michael Bryant, chairman of the CEO Roundtable, a group of prominent business leaders working to raise $8 million and the public awareness needed to help build the Riverfront Museum.

The Journal Star’s story includes pictures and diagrams.

Museum Block

Museum-backers to reveal history exhibit designs

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From a press release:

You’re invited to attend a
Build The Block news conference.
Monday, September 29, 2008, 1:30 p.m.
Hotel Pere Marquette, Cotillion Ballroom
501 Main St.

The Peoria Riverfront Museum Collaborators will announce plans for The Street gallery. Join us as we reveal exhibit designs celebrating our region’s rich history.

Speakers include:
Brad McMillan, Museum Collaboration Group
Congressman Ray LaHood, US House of Representatives
Marilyn Leyland, Peoria Historical Society
John Parks, Peoria Regional Museum Society
Margie White, African American Hall of Fame Museum
Michael Bryant, CEO Roundtable

Museum Block

Museum estimates based on “common sense”

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Just when you thought talk about the museum couldn’t get any more ridiculous, Phil Luciano publishes this story. He interviews Caterpillar executive Mark Johnson about his estimate of how many visitors will be coming to the museum block if/when it’s built. I hardly know where to begin.

Let’s start with this statement:

Johnson bases his estimates on “my common sense. You can look at these numbers until you’re blue in the face. So you look at it with common sense.”

Well, I don’t know about you, but Mr. Johnson’s common sense is good enough for me to commit millions of dollars in taxpayer subsidies to the museum. Hey, can I get a small business loan on that basis? Bank: “Mr. Summers, why should we give you this loan? What market research have you done? What’s your business plan?” Me: “My common sense.” Yeah, that’s the ticket.

Let’s take a look at these “common sense” numbers:

Johnson says annual attendance must hit 360,000. He sees it as 120,000 for the museum alone, 120,000 for the Caterpillar Experience alone and 120,000 who visit both.

Okay, so 360,000 people a year will come to the museum block, and of those, 240,000 will visit the museum (120k museum only, plus 120k museum and Cat visitors center). Got it.

…he sees the same numbers visiting the museum per day as the Caterpillar Experience: 667 (That figure includes overlapping of people who go to both sites. Total daily attendance for both is expected to average 1,000 individuals.).

Same thing as before, just expressed in per-day instead of annual terms.

The annual operating budget is pegged at $4 million. Jim Richerson, head of Lakeview Museum, says admission to various attractions would run $8 to $12. But revenue would also come from donations, room rentals, classes and souvenirs.

Let’s do some quick math here: $12 x 240,000 estimated visitors per year = $2,880,000. That leaves a $1.12 million per year deficit — in order to break even, they’d have to get that $1.12 million from “donations, room rentals, classes and souvenirs.”

But that assumes that all 240,000 visitors are paying adults and they’re all getting charged the highest rate ($12), which we know won’t actually happen. That estimated number of visitors includes lots of children on field trips that will be admitted for free. And tickets to many exhibits will cost the lower price of $8. If 25% of those 667 visitors per day are school kids, and the rest of the visitors paid an average admission price of $10, that would come out to only $1.8 million in revenues per year. And that would leave an annual operating deficit of $2.2 million. That’s a lot to make up for in “donations, room rentals, classes and souvenirs.” Where’s the business plan for that?

Oh, I forgot. No business plan. Just “common sense.”