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Bradley University recently presented their annual conference where President Shadid gave a 30-minute presentation. You can see the whole thing above, although the format is a bit weird on Zoom during the first part–but then you’ll see the PowerPoint presentation eventually.
I’m especially interested in two sections:
A. Bradley wants a “front door.” (9:00-10:36)
President Shadid claims that Bradley has no “front door” to the campus, even though they built a front door in the late 80s and early 90s when University south of Main was turned into a big S-curve with a large entrance and three large “Bradley University” entrance signs with landscaping and flowers. Turn onto St. James, and you drive right through the center of campus with Bradley Hall ending up as the terminating vista. Not clear how changing the “front door” to Main and University works or is more attractive, or what happens to the old “front door.”

Now he wants to tear down the brick building on the southwest corner of the Main and University intersection, and instead erect two archways over Main Street:
We have moved to this concept below where we would have a defined entry where we’d have an archway over Main Street that says Bradley University. That we would have an archway the other way over University that says Bradley University. And in between those two archways, we would have a landscaped and walkway entry into our our campus to clearly define where and who we are.
But does it? The archways are over the perimeter streets of Bradley, whereas the current “front door” is in the center of campus. Also, if it’s just pedestrian, then it’s just for “looks” for drivers coming in to visit or bring their children for move-in. Why not just tear down the brick building and then put one “Welcome to Bradley” archway on that corner at a 45-degree angle that everyone can see and points them directly into campus?
B. Perimeter of campus is unattractive and needs improvement (13:18-15:14)

President Shadid says: “This is the campus perimeter. Our campus perimeter does nothing to help us attract students. Now, that’s as simple as I can say it.”
That’s interesting of him to say, since the map shows the red lines as the “campus perimeter.” This perimeter includes the brand new Business and Engineering Convergence Center (BECC) at Main and Institute, the new Renaissance Coliseum, and the five-story parking deck that replaced all the beautiful Maplewood homes; it includes the front door that leads people through the center of campus right up to Bradley Hall at University and St. James. Is he that unhappy with all that newer (some very new) construction? Why does he think it does “nothing to help attract students”?
On the negative side, it also includes a gravel lot at Bradley Ave. and Clarissa that was supposed to be turned into new student housing 15 years ago (or at least be paved), and the Kauffman building that was razed recently and is a very unattractive property now.
Oh, and how could I forget the old Avanti’s that they have done nothing to keep in good condition at minimum or rent out to another restaurant or desired tenant. This is particularly noteworthy because the next thing he does is show additional slides that are basically New Urbanism-type examples of construction with mixed-use (e.g., restaurants, coffee shops, bookstores, retail outlets, etc. on the main floor with living arrangements above them) that he would like to see the City encourage being built along Main toward downtown.
The dotted lines that you’ll see on Main Street and University there are what city hall has agreed to help us do, and … city hall is prepared to do their best to help develop Main Street to make a more attractive and vibrant air urban area around this campus for our students to be able to wander off the campus, have a great environment and yet be safe.
I actually am in favor of that idea. I just wish they would set the example of what they say they desire by working with the City to sell the old Avanti’s building to a good, City-supported new owner that will repair or recreate such a mixed-use building on that property. It will be the closest property to the university faculty and students to use, and would provide the kind of beauty he says he wants. Besides, Avanti’s is not the “front door” to Bradley University; it’s the front door to the Uplands neighborhood.
Here’s the obvious answer to this speech: Bradley should focus their work, budget, and improvement on the area within their Institutional Zone (the area zoned N1). That means that his plan to turn the gravel lot into pickleball courts or tearing down the brick OLLI building and putting up a pedestrian entrance to campus (as I described it) is fine–no problem. But outside of the N1 zone, Bradley should collaborate with neighbors and the City and find solutions that are best for all organizations.
The Bradley Scout has been doing a good job of following the progress on Main Street Commons, the apartment building that is being erected on the site of the old Walgreen’s on Main Street, across from Campustown. The project was originally sold to neighbors as an upscale apartment building for upperclassmen, graduate students, and young professionals. They also optimistically predicted that they would have 100% of the units leased by November 1, 2010. 