Tag Archives: Readers’ Choice Award

Readers’ Choice? Not hardly

PeoriaIllinoisan doesn’t mince words:

The Reader’s Choice Awards are a joke. A tool. A way to bring in and reward advertisers. It has nothing to do with the readers and there is hardly much choice involved.

He’s got a point. After reading his post, I took a look at the Journal Star Readers’ Choice Award ballot, and out of 56 categories, 38 (68%!) had only one business from which to “choose.” Looks like a sham to me.